A trademark is a symbol, word, or words legally registered or established by use as representing a company or product and distinguish the identity with other traders and business organisations. It can be in the form of a logo, signature, name, label, word, letters, numerals, shapes etc. Technically, if a certain mark is associated with a service, it is called a “service mark,” but trademark is commonly used to refer to both marks associated with services and goods. Being an intangible asset or intellectual property, it is used to differ products or services from other similar products or services generated by a separate organizations. 
 
Though trademark is not compulsory by the law or government, Yet It 5ymbolizes the brand, identity & Quality of a firm.

Trademark is an important asset of the orgnisation, it needs to be registered to restrict the other entities to use your own business identity. It protects the company rights or Investments which it had invested in a Brand or Logo. Trademark, as a business identity, distinguish a company with other companies a brand. Once registered, company gets recognition by trademark, along with the business name. Trademark serves a badge, brand, quality, loyalty, goodwill statement and faith on the organization like apple, Samsung, Tata etc

Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey intellectual and emotional attributes and messages about you, your company, and your company’s reputation, products and services.

Trademarks make it easy for customers to find you. The marketplace is crowded and it’s hard to distinguish your business from your competitors. Trademarks/brands are an efficient commercial communication tool to capture customer attention and make your business, products and services stand out.

Customers viewing a trademark immediately know who they are dealing with, the reputation of your business and are less likely to look for alternatives. Your brand could be the critical factor in driving a customer’s purchase decision.

Trademarks allow businesses to effectively utilize the Internet and social media. Your brand is the first thing customers enter into a search engine or social media platform (Facebook, Twitter, Pinterest) when looking for your products and services.

Higher traffic on a website or social media platform translates into higher rankings, bringing even more traffic, more customers and more brand recognition.

Trademarks are a valuable asset. Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be.

Trademarks provide value beyond your core business. Trademarks  can lead the way for expansion from one industry to another, such as from personal care to clothing or eye ware. If you desire it, your trademark can lead to the acquisition of your business by a larger corporation.

Trademarks can make hiring easier. Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates. Employee retention can be higher if employees have positive feelings for the brand and the products and services offered.